“Lechaim (to Life)" is not just a nice slogan used when friends and family make a toast together during joyous occasions. Lechaim connotes a blessing and desire that we wish to focus more on living and less on just existing.

To exist means to consume space, resources, food and all other materialistic things that our physical existence depends on. To live, on the other hand, means to focus on the meaning and purpose of life. Instead of being motivated to work just to pay our bills, we strive to contribute to society, develop meaningful relationships with our families and friends, and make a positive difference for the people around us.