Social Conformity
In the 1950s, Solomon Asch, a young Jewish immigrant from Poland, conducted a series of psychological experiments to determine the extent of the influence that peer pressure has on the decisions and lifestyle choices we make.
What later became famously known as the Asch Conformity Experiments, Asch found that nearly 75% of the participants in the conformity experiments went along with the rest of the group at least once. People were often willing to ignore reality and provide incorrect answers in order to conform to the group.