How much of an influence does peer pressure have on the decisions and lifestyle choices we make?In the 1950s, Solomon Asch, a young Jewish immigrant from Poland, conducted a series of psychological experiments to figure it out. What later became famously known as the The Asch Conformity Experiments, Asch found that nearly 75% of the participants in the conformity experiments went along with the rest of the group at least one time. People were often willing to ignore reality and give an incorrect answer in order to conform to the rest of the group.