When choosing a career, our prospective decision may be based on many factors such as work qualifications, salary, and time commitments. But most importantly, if possible, we endeavor to seek a job which we will also enjoy and find meaningful, enabling us to make a positive impact on the world around us.

Ilana and Doron Toweg have become modern-day heroes and role models for millions of people both in Israel and around the world.

They are owners of a large agricultural farm in Moshav Azaria and are one of the premier sources of produce in Israel. At one point they served as the exclusive eggplant supplier to Strauss, Israel’s largest food distributors.

But, in 2014, they made a huge decision that would seem extremely illogical to any serious entrepreneur.