Social Media

What common denominator do social media networks and platforms such as LinkedIn, Facebook, Twitter etc. share which make them so appealing to consumers? While they each have their own unique features and applications, they have all tapped into an essential human disposition: the need for connectivity.

G-d created human beings with a natural desire to connect with fellow human beings. This desire is the driving force behind the formations of communities, country clubs, business networks, peer groups and of course families.