Words Matter

In 2018, furniture company IKEA performed a social experiment called “Bully A Plant- Say No to Bullying”. The experiment, conducted at a school in the United Arab Emirates, showed students how destructive negative comments can be. IKEA set up two identical plants in the school and kept them under identical controlled environments. They each received the same amount of light, nutrition and water. All except for one thing, that is. For 30 days, they invited students to compliment one plant and bully the other.